I’m Hribhav, a Master’s student in Human Computer Interaction at UC Santa Cruz. Every day, I experiment with AI and data, making complex technology simple enough for anyone to use.

Since I was a kid, I’ve been the one asking why. Sometimes out of curiosity, sometimes to challenge the status quo. Today, I do the same with founders, leaders, and users but now I get paid for it.

With four years of experience, I’ve helped build design-centric organisations and advocated for business-driven design. My expertise lies in UX design and strategy, creating systems that help teams iterate faster and explore new domains.

At the heart of my work is empathy and data. When I’m not designing, you’ll probably find me on a random trek, halfway up a trail, with absolutely no clue how to get back.